↓ Skip to main content
Embed badge What is this page?

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World

Overview of attention for book
Cover of 'The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 From Compliance Culture in Elder care to Resident Focus Innovation as Social Entrepreneurship – A Global Opportunity
  3. Altmetric Badge
    Chapter 2 Facilitating Creative Problem Solving in the Marketing Curriculum in Response to the Demands of the Networked Information Society
  4. Altmetric Badge
    Chapter 3 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  5. Altmetric Badge
    Chapter 4 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  6. Altmetric Badge
    Chapter 5 The Power of Abstract Images in Advertising
  7. Altmetric Badge
    Chapter 6 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  8. Altmetric Badge
    Chapter 7 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  9. Altmetric Badge
    Chapter 8 Fairness and Alternative Food Networks in Italy
  10. Altmetric Badge
    Chapter 9 Meaning through the Grapevine: A Critical Analysis of Wine Promotion
  11. Altmetric Badge
    Chapter 10 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  12. Altmetric Badge
    Chapter 11 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  13. Altmetric Badge
    Chapter 12 A Question of Give and Take: How Company Support of Corporate Runs Affects Organizational Identity and Organizational Commitment
  14. Altmetric Badge
    Chapter 13 Managing Team and League Brands: Diverging Interests in the National Hockey League
  15. Altmetric Badge
    Chapter 14 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  16. Altmetric Badge
    Chapter 15 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  17. Altmetric Badge
    Chapter 16 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  18. Altmetric Badge
    Chapter 17 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  19. Altmetric Badge
    Chapter 18 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  20. Altmetric Badge
    Chapter 19 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  21. Altmetric Badge
    Chapter 20 Customer Satisfaction and Emotion in the Call Centre Context
  22. Altmetric Badge
    Chapter 21 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  23. Altmetric Badge
    Chapter 22 Emotion Experience in Ethical Consumption: An Exploratory Study in a Tourism Context
  24. Altmetric Badge
    Chapter 23 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  25. Altmetric Badge
    Chapter 24 Barriers to Socially Responsible Apparel Purchasing Behavior: Are Consumers Right?
  26. Altmetric Badge
    Chapter 25 The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study
  27. Altmetric Badge
    Chapter 26 Influence of Department Store Image on Private Label Brand Preference Among Consumers With Different Level of Knowledge and Familiarity
  28. Altmetric Badge
    Chapter 27 The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution
  29. Altmetric Badge
    Chapter 28 Arts in Italy: Development Trough Experiential Marketing. Some Empirical Evidences.
  30. Altmetric Badge
    Chapter 29 Trademarking Color: The Role of Survey Evidence
  31. Altmetric Badge
    Chapter 30 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  32. Altmetric Badge
    Chapter 31 The Impact of Price-Related Incidents on Store Loyalty
  33. Altmetric Badge
    Chapter 32 To Collude or not to Collude: An Exploratory Study of Retail Store Performance and Strategic Choices in Bangkok Clothing Clusters
  34. Altmetric Badge
    Chapter 33 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  35. Altmetric Badge
    Chapter 34 Influences of Culture and Language: The Thinking Pattern Switch Among Bicultural Consumerr
  36. Altmetric Badge
    Chapter 35 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  37. Altmetric Badge
    Chapter 36 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  38. Altmetric Badge
    Chapter 37 Building Global Brand Communities: Consumer Practices and Creolization
  39. Altmetric Badge
    Chapter 38 Higher Commitment Entry Modes in International New Ventures: The Influence of Strategical Orientations
  40. Altmetric Badge
    Chapter 39 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  41. Altmetric Badge
    Chapter 40 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  42. Altmetric Badge
    Chapter 41 The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
  43. Altmetric Badge
    Chapter 42 Can Country Image Protect Firms Facing a PR Crisis?
  44. Altmetric Badge
    Chapter 43 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  45. Altmetric Badge
    Chapter 44 The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study
  46. Altmetric Badge
    Chapter 45 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  47. Altmetric Badge
    Chapter 46 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  48. Altmetric Badge
    Chapter 47 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  49. Altmetric Badge
    Chapter 48 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  50. Altmetric Badge
    Chapter 49 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  51. Altmetric Badge
    Chapter 50 Factors Impacting the Success of new Product Development in the UK Grocery Retail Industry: An Empirical Examination of Product Innovation Performance
  52. Altmetric Badge
    Chapter 51 Does Storytelling Add Value? The case of Bordeaux Fine Wines
  53. Altmetric Badge
    Chapter 52 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  54. Altmetric Badge
    Chapter 53 Self-Image Congruity and its Impact on Wine Tourism
  55. Altmetric Badge
    Chapter 54 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  56. Altmetric Badge
    Chapter 55 Predicting Sport Team Loyalty: High and Low Scenarios
  57. Altmetric Badge
    Chapter 56 Relationship Building in Football: Focus on the Family
  58. Altmetric Badge
    Chapter 57 The Influence of Regular Sports Participation on Consumer Psychology
  59. Altmetric Badge
    Chapter 58 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  60. Altmetric Badge
    Chapter 59 The Role of Affect and Gender in the Evaluation of New Products in Advertising Signaling Processes
  61. Altmetric Badge
    Chapter 60 A New Typology on Sex Appeal Advertisements
  62. Altmetric Badge
    Chapter 61 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  63. Altmetric Badge
    Chapter 62 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  64. Altmetric Badge
    Chapter 63 A Multilevel Investigation of the Effect of Employee’s Satisfaction on Customer Outcomes in a Financial Services Context
  65. Altmetric Badge
    Chapter 64 The Structure and Formation of Customer value in B-to-B Services
  66. Altmetric Badge
    Chapter 65 What makes the Consumer Learn and Adopt a Format Innovation for Grocery? An Approach by the Cognitive Script and the Organizational Socialization of the Customer
  67. Altmetric Badge
    Chapter 66 Consumer Responses to Swine Flu (H1N1) Threat and Fear Arousing Communications: The Case of Turkey
  68. Altmetric Badge
    Chapter 67 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  69. Altmetric Badge
    Chapter 68 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  70. Altmetric Badge
    Chapter 69 Why do you Consume this Product Again? The Role of Consumption on Consumer’s Behavior
  71. Altmetric Badge
    Chapter 70 E-Health Information Search Intentions of Turkish Internet Users
  72. Altmetric Badge
    Chapter 71 Modeling Quality Orientation and Organisational Performance in Public Healthcare Organisations
  73. Altmetric Badge
    Chapter 72 H1N1 Prevention Behaviors in Australia: Implications from an Extended Health Belief Model
  74. Altmetric Badge
    Chapter 73 Postmodern Business Ethics: Is it Time to Change Our Mental Model?
  75. Altmetric Badge
    Chapter 74 Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers
  76. Altmetric Badge
    Chapter 75 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  77. Altmetric Badge
    Chapter 76 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  78. Altmetric Badge
    Chapter 77 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  79. Altmetric Badge
    Chapter 78 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  80. Altmetric Badge
    Chapter 79 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  81. Altmetric Badge
    Chapter 80 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  82. Altmetric Badge
    Chapter 81 The Road to Hell is Paved with Good Intentions: The Paradox of Unethical Sales Behaviour
  83. Altmetric Badge
    Chapter 82 Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study
  84. Altmetric Badge
    Chapter 83 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  85. Altmetric Badge
    Chapter 84 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  86. Altmetric Badge
    Chapter 85 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  87. Altmetric Badge
    Chapter 86 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  88. Altmetric Badge
    Chapter 87 Customer Co-creation as a Process of Collective Action: Marketing’s Role in Bridging Heterogeneous Customer Involvement
  89. Altmetric Badge
    Chapter 88 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  90. Altmetric Badge
    Chapter 89 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  91. Altmetric Badge
    Chapter 90 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  92. Altmetric Badge
    Chapter 91 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  93. Altmetric Badge
    Chapter 92 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  94. Altmetric Badge
    Chapter 93 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  95. Altmetric Badge
    Chapter 94 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  96. Altmetric Badge
    Chapter 95 The Role of “Consumer Need for Uniqueness” and Product Typicality in Explaining Variation of Country of Origin Effects
  97. Altmetric Badge
    Chapter 96 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  98. Altmetric Badge
    Chapter 97 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  99. Altmetric Badge
    Chapter 98 Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt
  100. Altmetric Badge
    Chapter 99 Place Branding: Sensing the Difference?
  101. Altmetric Badge
    Chapter 100 Do Consumers’ Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry?
  102. Altmetric Badge
    Chapter 101 Branding Universities: An Updated View of Factors Underlying College Choice
  103. Altmetric Badge
    Chapter 102 Effects of Service Trial Offers on Customers’ Pre-Trial Attitude Toward the Service Provider
  104. Altmetric Badge
    Chapter 103 How Other Customers Influence Customer Satisfaction During the Service Delivery
  105. Altmetric Badge
    Chapter 104 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  106. Altmetric Badge
    Chapter 105 The Effects of Control in the Store Environment: A Motivational Approach
  107. Altmetric Badge
    Chapter 106 When Consmer likes to Engage in Selff-Design task and shows Positive Evaluation for the Self-Design Product: The Effect of Reglatory Orientation
  108. Altmetric Badge
    Chapter 107 Evidence of the Primary Role of Environmental Image in Consumer CSR Evaluations
  109. Altmetric Badge
    Chapter 108 Understanding the Risk Mitigation Decision: Homeowners and Environmental Risks
  110. Altmetric Badge
    Chapter 109 Customer Orientation, Merchandising Competencies, and Financial Performance of Small Fashion Retailers in Bangkok
  111. Altmetric Badge
    Chapter 110 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  112. Altmetric Badge
    Chapter 111 Children’ Ads: Do Cross-Cultural Differences Exist in Advertising Practices?
  113. Altmetric Badge
    Chapter 112 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  114. Altmetric Badge
    Chapter 113 Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption?
  115. Altmetric Badge
    Chapter 114 “The Possibility of an Island”: The Insula and its Role in Consumers’ Emotion
  116. Altmetric Badge
    Chapter 115 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  117. Altmetric Badge
    Chapter 116 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  118. Altmetric Badge
    Chapter 117 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  119. Altmetric Badge
    Chapter 118 Idea Competitions in New Service Development: Co-creation with a Certain Consumer Group
  120. Altmetric Badge
    Chapter 119 How Eco-oriented Firm Influences Innovators Intention to Purchase Biofuel
  121. Altmetric Badge
    Chapter 120 Does Management Education Produce Ethical Managers?
  122. Altmetric Badge
    Chapter 121 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  123. Altmetric Badge
    Chapter 122 Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation
  124. Altmetric Badge
    Chapter 123 Exploring Cross-Cultural Differences in Ethical Predispositions and Behavior in a Selling Context
  125. Altmetric Badge
    Chapter 124 Inter-organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry?
  126. Altmetric Badge
    Chapter 125 A Typology of Relational Processes in Egyptian Companies: An Exploratory Investigation
  127. Altmetric Badge
    Chapter 126 Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda
  128. Altmetric Badge
    Chapter 127 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  129. Altmetric Badge
    Chapter 128 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  130. Altmetric Badge
    Chapter 129 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  131. Altmetric Badge
    Chapter 130 Supplement Usage Status and Risk Information
  132. Altmetric Badge
    Chapter 131 Preteens’ Ascribed Motivations to Smoke (Not Smoke)
  133. Altmetric Badge
    Chapter 132 An Attributional Basis for Evaluating the Concept of Free will of Young Smokers
  134. Altmetric Badge
    Chapter 133 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  135. Altmetric Badge
    Chapter 134 The Evaluative Attributes of Front Line Employees in Banking: The Customer Voice
  136. Altmetric Badge
    Chapter 135 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  137. Altmetric Badge
    Chapter 136 The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth
  138. Altmetric Badge
    Chapter 137 Estimating the Buyer’s Willingness to pay using Bayesian Belief Distribution with IFR
  139. Altmetric Badge
    Chapter 138 Cooperative Relationships between Product Brands and Ingredient Brands
  140. Altmetric Badge
    Chapter 139 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  141. Altmetric Badge
    Chapter 140 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  142. Altmetric Badge
    Chapter 141 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  143. Altmetric Badge
    Chapter 142 Consequences of Decisions and Choices with Respect to the Satisfaction of Individual Needs of Higher Education Consumer
  144. Altmetric Badge
    Chapter 143 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  145. Altmetric Badge
    Chapter 144 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  146. Altmetric Badge
    Chapter 145 Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms
  147. Altmetric Badge
    Chapter 146 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  148. Altmetric Badge
    Chapter 147 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  149. Altmetric Badge
    Chapter 148 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  150. Altmetric Badge
    Chapter 149 Commitment as a Mediator Variable used to Predict Future Service Purchase Intentions: An Empirical Study of Performing Arts Consumers in Spain
  151. Altmetric Badge
    Chapter 150 Exploring the Formation Process of Brand Love: A Comparison Between Goods and Services
  152. Altmetric Badge
    Chapter 151 Impact of Service Recovery Fairness Perceptions on Customer Relationships
  153. Altmetric Badge
    Chapter 152 When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment
  154. Altmetric Badge
    Chapter 153 New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies
  155. Altmetric Badge
    Chapter 154 Brand Architecture within the Pharmaceutical Industry
  156. Altmetric Badge
    Chapter 155 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  157. Altmetric Badge
    Chapter 156 What a Strange Bottle! Effects of Perceived Congruence of a Package Design
  158. Altmetric Badge
    Chapter 157 The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study
  159. Altmetric Badge
    Chapter 158 A Congruence Model of Person-Environment Interaction and Consumption Decisions as we Age
  160. Altmetric Badge
    Chapter 159 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  161. Altmetric Badge
    Chapter 160 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  162. Altmetric Badge
    Chapter 161 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  163. Altmetric Badge
    Chapter 162 The Applicability of Market-centered Strategies and Tactics to Nonprofit Organizations in Emerging Markets: An Exploration
  164. Altmetric Badge
    Chapter 163 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  165. Altmetric Badge
    Chapter 164 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  166. Altmetric Badge
    Chapter 165 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  167. Altmetric Badge
    Chapter 166 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  168. Altmetric Badge
    Chapter 167 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  169. Altmetric Badge
    Chapter 168 Effects of Market Orientation on Cooperation Between R&D and Marketing
  170. Altmetric Badge
    Chapter 169 Using a Judgemental Analysis System to Evaluate the International Mainframe and Computer Market
  171. Altmetric Badge
    Chapter 170 C’ Test Helps or Hinders? -- Clarifying the Communication Fallacy of “Effect To Be Mediated” In Marketing Research
  172. Altmetric Badge
    Chapter 171 Triangulation in Industrial Market Research - Development of a Mixed-Methods-Approach for Market Forecasts
  173. Altmetric Badge
    Chapter 172 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  174. Altmetric Badge
    Chapter 173 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  175. Altmetric Badge
    Chapter 174 Effect of Relationship Marketing on Customer Rentention: Evidence from Mobile Telecommunications Industry of a Large Emerging Economy
  176. Altmetric Badge
    Chapter 175 Understanding Why Customers Choos to Abuse or Not to Abuse, Return Policies: The Customer’S Return is Not Always Legitimate!
  177. Altmetric Badge
    Chapter 176 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  178. Altmetric Badge
    Chapter 177 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  179. Altmetric Badge
    Chapter 178 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  180. Altmetric Badge
    Chapter 179 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  181. Altmetric Badge
    Chapter 180 Sources of Health Information as a Function of Aviary Lifestyles and Product/Service Category
  182. Altmetric Badge
    Chapter 181 Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles For Brand Choice
  183. Altmetric Badge
    Chapter 182 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  184. Altmetric Badge
    Chapter 183 Factors Effecting Destination Loyalty: A Case of Cox’S Bazar, Bangladesh
  185. Altmetric Badge
    Chapter 184 The Role of Eco-Cultural Attractions in ‘Perception Engineering’: A Case Study Conducted in Goa, India
  186. Altmetric Badge
    Chapter 185 A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust
  187. Altmetric Badge
    Chapter 186 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  188. Altmetric Badge
    Chapter 187 An Empirical Examination of Causes and Consequences of Trustworthiness: A B2B Services Perspective
  189. Altmetric Badge
    Chapter 188 Promotion Via Sms, Effective or Not? A Study of Consumers’ Attitude Toward Reception of Promotional ADS by Sms on Mobile Phone
  190. Altmetric Badge
    Chapter 189 Virtual Sales Agents: The Reasons of Failure
  191. Altmetric Badge
    Chapter 190 Consumer Expectations of Emerging E-storefronts: An Empirical Study in Hong
  192. Altmetric Badge
    Chapter 191 Toward an Understanding of Salesperson Deviance: A Structured Abstract
  193. Altmetric Badge
    Chapter 192 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  194. Altmetric Badge
    Chapter 193 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  195. Altmetric Badge
    Chapter 194 A Motley Pattern Of Sales-marketing Integration
  196. Altmetric Badge
    Chapter 195 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  197. Altmetric Badge
    Chapter 196 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  198. Altmetric Badge
    Chapter 197 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  199. Altmetric Badge
    Chapter 198 The Impact of Customers’ Direct and Indirect Experience on E-Trust
  200. Altmetric Badge
    Chapter 199 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  201. Altmetric Badge
    Chapter 200 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  202. Altmetric Badge
    Chapter 201 Intercultural Service Encounters: Exploring the Role of Cultural Attribution and Intercultural Competence
  203. Altmetric Badge
    Chapter 202 Analyzing the Antecedents and Consequences of Consumer Ethnocentrism Amongst Russian Food Consumers
  204. Altmetric Badge
    Chapter 203 Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males
  205. Altmetric Badge
    Chapter 204 The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception
  206. Altmetric Badge
    Chapter 205 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  207. Altmetric Badge
    Chapter 206 From the Knowledge Creating Process to the Knowledge Creating Outcome: The Way to go for Multinational Corporations
  208. Altmetric Badge
    Chapter 207 The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms
  209. Altmetric Badge
    Chapter 208 The New Frontier in Boundary-Spanning Roles- Improvisation as a Tool to Manage Role Stress
  210. Altmetric Badge
    Chapter 209 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  211. Altmetric Badge
    Chapter 210 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  212. Altmetric Badge
    Chapter 211 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  213. Altmetric Badge
    Chapter 212 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  214. Altmetric Badge
    Chapter 213 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  215. Altmetric Badge
    Chapter 214 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  216. Altmetric Badge
    Chapter 215 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  217. Altmetric Badge
    Chapter 216 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  218. Altmetric Badge
    Chapter 217 Customer Involvement, Retail Mix Elements and Customer Loyalty in Two Diverse Retail Environments
  219. Altmetric Badge
    Chapter 218 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  220. Altmetric Badge
    Chapter 219 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  221. Altmetric Badge
    Chapter 220 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  222. Altmetric Badge
    Chapter 221 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  223. Altmetric Badge
    Chapter 222 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  224. Altmetric Badge
    Chapter 223 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  225. Altmetric Badge
    Chapter 224 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  226. Altmetric Badge
    Chapter 225 Exploring Consumer Motivation in Online Social Lending for Development
  227. Altmetric Badge
    Chapter 226 The Strategy and Tactics of Cases in Marketing Education
  228. Altmetric Badge
    Chapter 227 The Effects of Organizational Learning on Innovation and Performance in Kibs: An Empirical Examination
  229. Altmetric Badge
    Chapter 228 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  230. Altmetric Badge
    Chapter 229 Website Interactivity and User Involvement: The Moderating Effects of need for Cognition
  231. Altmetric Badge
    Chapter 230 A Longitudinal Analysis of Trust in a Fast Growth Technology-Based Company
  232. Altmetric Badge
    Chapter 231 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  233. Altmetric Badge
    Chapter 232 Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
  234. Altmetric Badge
    Chapter 233 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  235. Altmetric Badge
    Chapter 234 The Quality of Customer Relationships in Different Clusters of Italian Banks: Evidence and Implications
  236. Altmetric Badge
    Chapter 235 The Application of Market Orientation in Banking Industry
  237. Altmetric Badge
    Chapter 236 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  238. Altmetric Badge
    Chapter 237 Orchestration of the Marketing Strategy Under Competitive Dynamics
  239. Altmetric Badge
    Chapter 238 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  240. Altmetric Badge
    Chapter 239 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  241. Altmetric Badge
    Chapter 240 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  242. Altmetric Badge
    Chapter 241 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  243. Altmetric Badge
    Chapter 242 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  244. Altmetric Badge
    Chapter 243 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  245. Altmetric Badge
    Chapter 244 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  246. Altmetric Badge
    Chapter 245 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  247. Altmetric Badge
    Chapter 246 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  248. Altmetric Badge
    Chapter 247 Segmenting Pleasure-Seeking Tourists: A Research Agenda
  249. Altmetric Badge
    Chapter 248 The Paradoxes of Tourism
  250. Altmetric Badge
    Chapter 249 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  251. Altmetric Badge
    Chapter 250 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  252. Altmetric Badge
    Chapter 251 The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches
  253. Altmetric Badge
    Chapter 252 Does Country of Origin (Coo) Matter for Consumers in Emerging Country? A Study on Influence of Coo at the Time of Product Evaluation of Mobile Phones by Indian Consumers
  254. Altmetric Badge
    Chapter 253 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  255. Altmetric Badge
    Chapter 254 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  256. Altmetric Badge
    Chapter 255 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
  257. Altmetric Badge
    Chapter 256 The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Attention for Chapter 184: The Role of Eco-Cultural Attractions in ‘Perception Engineering’: A Case Study Conducted in Goa, India
Altmetric Badge

Mentioned by

twitter
1 tweeter

Citations

dimensions_citation
2 Dimensions

What is this page?

Summary Twitter Dimensions citations
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
The Role of Eco-Cultural Attractions in ‘Perception Engineering’: A Case Study Conducted in Goa, India
Chapter number 184
Book title
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-50008-9_184
Book ISBNs
978-3-31-950006-5, 978-3-31-950008-9
Authors

Tony L. Henthorne, Babu P. George

Editors

Colin L. Campbell

View on publisher site

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

This page is provided by Altmetric.