You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Does Storytelling Add Value? The case of Bordeaux Fine Wines
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
Springer International Publishing, January 2017
Pierre Mora, Florine Livat
Colin L. Campbell
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|