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Mendeley readers
Chapter title |
The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study
|
---|---|
Chapter number | 41 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-50008-9_41 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Ken Matsuno, Zhen Zhu, Mark P. Rice |
Editors |
Colin L. Campbell |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 25% |
Professor > Associate Professor | 1 | 25% |
Other | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Economics, Econometrics and Finance | 1 | 25% |
Decision Sciences | 1 | 25% |
Social Sciences | 1 | 25% |