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Chapter title |
Effects of Service Trial Offers on Customers’ Pre-Trial Attitude Toward the Service Provider
|
---|---|
Chapter number | 102 |
Book title |
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World
|
Published by |
Springer International Publishing, January 2017
|
DOI | 10.1007/978-3-319-50008-9_102 |
Book ISBNs |
978-3-31-950006-5, 978-3-31-950008-9
|
Authors |
Pauline Revest |
Editors |
Colin L. Campbell |