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Mendeley readers
Chapter title |
A Critical Review of Institutional Theory in Marketing: An Abstract
|
---|---|
Chapter number | 14 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_14 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Jeannette A. Mena, Veronika Ponomarenko, Mena, Jeannette A., Ponomarenko, Veronika |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 17 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 3 | 18% |
Lecturer | 2 | 12% |
Student > Postgraduate | 2 | 12% |
Professor | 1 | 6% |
Lecturer > Senior Lecturer | 1 | 6% |
Other | 0 | 0% |
Unknown | 8 | 47% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 29% |
Social Sciences | 2 | 12% |
Economics, Econometrics and Finance | 1 | 6% |
Psychology | 1 | 6% |
Unknown | 8 | 47% |