Attention for Chapter 96:
Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract
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Chapter title |
Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases: An Abstract
|
Chapter number |
96 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_96 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Eunjoo Cho, Ui-Jeen Yu, Jihyun Kim, Cho, Eunjoo, Yu, Ui-Jeen, Kim, Jihyun
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
15 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
7% |
Student > Ph. D. Student |
1 |
7% |
Student > Bachelor |
1 |
7% |
Researcher |
1 |
7% |
Lecturer |
1 |
7% |
Other |
0 |
0% |
Unknown |
10 |
67% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
13% |
Unspecified |
1 |
7% |
Computer Science |
1 |
7% |
Social Sciences |
1 |
7% |
Unknown |
10 |
67% |