Attention for Chapter 240:
The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: An Abstract
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Chapter title |
The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: An Abstract
|
Chapter number |
240 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_240 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Xia Liu, Hyunju Shin, Alvin C. Burns, Liu, Xia, Shin, Hyunju, Burns, Alvin C.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
14 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
3 |
21% |
Unspecified |
1 |
7% |
Researcher |
1 |
7% |
Unknown |
9 |
64% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
21% |
Unspecified |
1 |
7% |
Social Sciences |
1 |
7% |
Unknown |
9 |
64% |