Attention for Chapter 190:
Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract
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Chapter title |
Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract
|
Chapter number |
190 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_190 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Andrew Flostrand, Åsa Wallstrom, Esmail Salehi-Sangari, Leyland Pitt, Jan Kietzmann, Flostrand, Andrew, Wallstrom, Åsa, Salehi-Sangari, Esmail, Pitt, Leyland, Kietzmann, Jan
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
13% |
Unknown |
7 |
88% |
Readers by discipline |
Count |
As % |
Medicine and Dentistry |
1 |
13% |
Unknown |
7 |
88% |