Attention for Chapter 269:
Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract
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Chapter title |
Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract
|
Chapter number |
269 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_269 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Dan Petrovici, Linda L. Golden, Dariya Orazbek, Petrovici, Dan, Golden, Linda L., Orazbek, Dariya
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
1 |
33% |
Unknown |
2 |
67% |
Readers by discipline |
Count |
As % |
Social Sciences |
1 |
33% |
Unknown |
2 |
67% |