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Chapter title |
The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract
|
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Chapter number | 81 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
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Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_81 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Junzhou Zhang, Yuping Liu-Thompkins, Zhang, Junzhou, Liu-Thompkins, Yuping |