Attention for Chapter 75:
Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract
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Chapter title |
Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract
|
Chapter number |
75 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_75 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Sebastian Timmer, Katrin Merfeld, Sven Henkel, Timmer, Sebastian, Merfeld, Katrin, Henkel, Sven
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
12 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
3 |
25% |
Student > Master |
2 |
17% |
Lecturer > Senior Lecturer |
1 |
8% |
Researcher |
1 |
8% |
Unknown |
5 |
42% |
Readers by discipline |
Count |
As % |
Engineering |
3 |
25% |
Business, Management and Accounting |
2 |
17% |
Social Sciences |
1 |
8% |
Arts and Humanities |
1 |
8% |
Unknown |
5 |
42% |