Attention for Chapter 120:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract
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Chapter title |
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract
|
Chapter number |
120 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_120 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Christian V. Baccarella, Lukas Maier, Anna-Laura Himmelreich, Kai-Ingo Voigt, Baccarella, Christian V., Maier, Lukas, Himmelreich, Anna-Laura, Voigt, Kai-Ingo
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
1 |
100% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
100% |