Attention for Chapter 4:
What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract
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Chapter title |
What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract
|
Chapter number |
4 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_4 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Julie Robson, Caroline Burr, Robson, Julie, Burr, Caroline
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
8 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
2 |
25% |
Professor > Associate Professor |
1 |
13% |
Student > Master |
1 |
13% |
Unknown |
4 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
38% |
Social Sciences |
2 |
25% |
Unknown |
3 |
38% |