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Chapter title |
Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Consumer Ethnocentrism on Consumers’ Responses: An Abstract
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Chapter number | 139 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
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Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_139 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Marie-Cécile Cervellon, Cervellon, Marie-Cécile |