Attention for Chapter 19:
How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract
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Chapter title |
How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract
|
Chapter number |
19 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_19 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Murong Miao, Miao, Murong
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
10 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
2 |
20% |
Professor > Associate Professor |
1 |
10% |
Unspecified |
1 |
10% |
Unknown |
6 |
60% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
30% |
Unspecified |
1 |
10% |
Unknown |
6 |
60% |