Attention for Chapter 73:
Inferences about Target Marketing from Languages on Website and its Implications: An Abstract
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Chapter title |
Inferences about Target Marketing from Languages on Website and its Implications: An Abstract
|
Chapter number |
73 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_73 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Kristina Harrison, Mahesh Gopinath, Myron Glassman, Harrison, Kristina, Gopinath, Mahesh, Glassman, Myron
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Postgraduate |
1 |
25% |
Unknown |
3 |
75% |
Readers by discipline |
Count |
As % |
Social Sciences |
1 |
25% |
Unknown |
3 |
75% |