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Mendeley readers
Chapter title |
The Influence of Brand Acquisition on Perceived Authenticity: An Abstract
|
---|---|
Chapter number | 174 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_174 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Sabinah Wanjugu, Juliann Allen, Julie Guidry Moulard, Wanjugu, Sabinah, Allen, Juliann, Moulard, Julie Guidry |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 17% |
Unknown | 5 | 83% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 17% |
Unknown | 5 | 83% |