Attention for Chapter 148:
When Crowdsourcing Proposition Rejection Reinforces Brand Relationship: An Abstract
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Chapter title |
When Crowdsourcing Proposition Rejection Reinforces Brand Relationship: An Abstract
|
Chapter number |
148 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_148 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Cyrielle Vellera, Elodie Jouny-Rivier, Mathilde Briffa, Vellera, Cyrielle, Jouny-Rivier, Elodie, Briffa, Mathilde
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
17% |
Unknown |
5 |
83% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
17% |
Agricultural and Biological Sciences |
1 |
17% |
Unknown |
4 |
67% |