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Mendeley readers
Chapter title |
A Cross-Cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: An Abstract
|
---|---|
Chapter number | 195 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_195 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Shuang Wu, Li (Jenny) Ji, Wu, Shuang, Ji, Li (Jenny) |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 11% |
Student > Bachelor | 1 | 11% |
Student > Postgraduate | 1 | 11% |
Student > Doctoral Student | 1 | 11% |
Unknown | 5 | 56% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 33% |
Psychology | 1 | 11% |
Unknown | 5 | 56% |