Attention for Chapter 44:
Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract
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Chapter title |
Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract
|
Chapter number |
44 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_44 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Subhadip Roy, Soumya Sarkar, Prashant Mishra
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Lecturer |
1 |
14% |
Student > Doctoral Student |
1 |
14% |
Student > Master |
1 |
14% |
Unknown |
4 |
57% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
29% |
Computer Science |
1 |
14% |
Unknown |
4 |
57% |