Attention for Chapter 193:
A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth Communications
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Chapter title |
A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth Communications
|
Chapter number |
193 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_193 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Elvira Ismagilova, Nripendra Rana, Emma Slade, Yogesh Dwivedi, Ismagilova, Elvira, Rana, Nripendra, Slade, Emma, Dwivedi, Yogesh
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
11 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
1 |
9% |
Student > Postgraduate |
1 |
9% |
Student > Master |
1 |
9% |
Unknown |
8 |
73% |
Readers by discipline |
Count |
As % |
Mathematics |
1 |
9% |
Business, Management and Accounting |
1 |
9% |
Unknown |
9 |
82% |