Attention for Chapter 79:
Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract
|
Chapter number |
79 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI |
10.1007/978-3-030-39165-2_79 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
Ryan E. Cruz, James M. Leonhardt, Nina Krey, Cruz, Ryan E., Leonhardt, James M., Krey, Nina
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
14 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
2 |
14% |
Student > Ph. D. Student |
1 |
7% |
Professor > Associate Professor |
1 |
7% |
Unknown |
10 |
71% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
4 |
29% |
Unknown |
10 |
71% |