You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Influential Language, Imagery, and Claims in Print Advertising: An Abstract
|
---|---|
Chapter number | 155 |
Book title |
Marketing Opportunities and Challenges in a Changing Global Marketplace
|
Published by |
Springer, Cham, May 2019
|
DOI | 10.1007/978-3-030-39165-2_155 |
Book ISBNs |
978-3-03-039164-5, 978-3-03-039165-2
|
Authors |
David Gilliam, Justin Munoz, Fernando R. Jiménez, Christopher Kyle, Gilliam, David, Munoz, Justin, Jiménez, Fernando R., Kyle, Christopher |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 17% |
Professor | 1 | 17% |
Lecturer | 1 | 17% |
Student > Postgraduate | 1 | 17% |
Unknown | 2 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 33% |
Social Sciences | 2 | 33% |
Unknown | 2 | 33% |