Altmetric logo and imagery guidelines

Downloadable logos

Logo with black text


Download: PNG, EPS

Logo with white text


Download: PNG, EPS

Using the Altmetric donut in marketing materials

You’re welcome to embed the Altmetric donut in marketing materials and email campaigns – either dynamically or as a static image. To get the size of static image you need just follow these simple steps:

1. Click ’embed badge’ in the top right of the Altmetric details page of the item you want to show the donut for:


2. Right click on the donut image that appears in the pop-up, and then select ‘open image in new tab’:

Screen Shot 2015-10-16 at 16.04.59

3. Change the size number in the URL until you get to the size you need for your materials:

Screen Shot 2015-10-16 at 16.11.20

4. Right click on the donut and select ‘Save image as’ to store in a location of your choice:

Screen Shot 2015-10-16 at 16.12.20

When embedding an image of the badges please be sure to note when the image was captured, for example:

These images were captured on the 8th of October 2015. Note that the live Altmetric score for this output may fluctuate, and the most up-to-date data is available on altmetric.com.

Please also ensure you link the image to the live Altmetric details page for the item, e.g.: http://cob.altmetric.com/details/1264518

Web banners and other materials

If Altmetric imagery is to be used in any web banner or printed marketing collateral, please obtain permission first by sending a mock-up of the piece to support@altmetric.com.

We’ve provided some template banners for publishers and institutions – these can be found in our training and support materials.