Meet Our Team

Catherine Williams


Cat joined Altmetric in November 2013, and originally looked after all things marketing and communications. In June 2018 she became COO, responsible for overall implementation and execution of sales strategy, marketing, customer support and engagement activities to ensure the long-term sustainability and growth of the business. 

Before Altmetric Cat worked in marketing at Nature Publishing Group and SAGE Publications, where she met some lovely people and learned a lot about scholarly publishing. Cat has a BA in English Literature, a Diploma in Marketing, and is currently completing a MBA at Warwick Business School. In her spare time she likes to travel, take photos, and attempt to cook.

Favorite donut: Kripsy Kreme Reese’s Peanut Butter Crunch

About Cat’s role…

I’m responsible for helping to ensure Altmetric is a success! This involves working across the business to ensure our processes and policies fit with what we are trying to achieve, and that we are moving in the right direction. More specifically, I have oversight of lots of our client-facing activities, including marketing, customer services, and the engagement we do with the wider scholarly community.

In an average day I move between lots of different projects and talk to as many people across the organization as possible. At the moment we’re recruiting, so screening CVs and having initial calls with potential new team members is a fun part of my day! Beyond that I might be looking at client contracts, joining the sales team on a call with a prospective customer, strategising on how we can make improvements and grow as a company, or discussing how best to get the word out amongst new audiences.

The best part of my job is knowing that what we do can really make a difference – whether it’s seeing the team develop their skills and take on new responsibilities, or hearing about how our tools and data are helping researchers and others in the scholarly space get more from their work.

The most interesting thing I’ve learnt since starting at Altmetric is that a lot of research is of interest to perhaps unexpected audiences, all around the world. We’ve seen lots of examples of researchers discovering that people are engaging with or using their work in ways they didn’t know or expect, and it’s great that Altmetric has played such a useful part in helping them make those connections.

The thing I’m most looking forward to next is apart from the always-fun Altmetric summer party (which has been known to involve an egg and spoon race), I’m really excited to see how our data and main platform, the Explorer, evolve over the rest of this year! We’re putting a focus on helping people uncover influencers, and hope to make it even easier for people to surface new and exciting insights relating to their research.