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Rethinking the Journal Impact Factor (JIF)
In today’s rapidly changing digital landscape, the pharma and medical affairs fields are facing a…
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How can pharma research have better reach and engagement
How can pharma and medical affairs researchers know if their publications are reaching the intended audiences- healthcare professionals (HCPs) and patients? And, how do they know if these audiences are engaging with the content? That was what a recent webinar we hosted in partnership with Fierce Pharma Magazine titled “Maximizing Impact in Medical Affairs: Reveal Share of Voice and Pinpoint Engaged HCPs and Future Leaders” looked to address.
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Gaining deeper insights into Twitter conversations
Altmetric has been tracking mentions of research publications and clinical trials on Twitter for over…