Using sentiment analysis to navigate the research-linked twitter sphere

Catch up on our webinar with our Data Insights Team for an investigation into who is using Twitter to share research and how we can understand what they really think.

The last two years has seen an explosion of conversations on twitter about research, but this hasn’t been confined to COVID-19 related research.

How do you cut through the noise?

Sentiment analysis has come a long way in the last few years, and data science techniques are opening up whole new avenues to explore.

Our team used topics ranging from Climate Change and Nuclear Power to the #MeToo movement and populist politics to show how advances in cloud computing and AI allow us to access and analyze the feelings or ‘sentiment’ of the person behind the screen.

• How and why the ‘Twitter-sphere’ is not neutral and that opinions are being expressed.
• That the people interacting with research varies
• The different stakeholders engaging with research effects subsequent twitter activity and even social impact
• How these insights can enhance Key/Digital Opinion Leader or ‘influencer’ recruitment